There are times when being first to the market with something just isn’t enough.
Take the Mitsubishi i-MiEV electric car. It may have launched as long ago as July 2009 in Japan, but worldwide sales have been just a fraction that of Nissan’s Leaf–and in the U.S, total sales are still in the low four-figures range.
The 2014 Mitsubishi i-MiEV is unlikely to change that, but it does at least give drivers a different option, and it’s hitting dealers as we speak.
There was no 2013 i-MiEV–in the U.S, at least–but the 2014 car brings with it a host of detail changes, a price cut and a few more standard features in an effort to boost its appeal.
The one thing you might ask to change–the car’s EPA-rated 62-mile electric range, has stayed the same as it was with the 2012 car.
So too has its respectable 30 kWh/100 mile energy use, equivalent to a 112 MPGe rating (126 MPGe city, 99 MPGe highway)–just behind the Nissan Leaf’s 114 MPGe and ahead of cars like the tiny Smart Fortwo Electric Drive and the Ford Focus Electric.
Also unchanged is the car’s powertrain, with a 49 kW (66 horsepower) electric motor. It’s good for 145 lb-ft of torque and draws power from a 16 kWh lithium-ion battery pack–but you won’t be winning many drag races…
The car’s $6,130 price drop will be more useful, bringing the i-MiEV’s sticker price down to $23,845, after a mandatory $850 destination fee.
The low sticker price means some owners could spend under $16,000 buying an i-MiEV–if they’re eligible for the full $7,500 federal tax credit, and other local financial incentives and rebates.
Joining a refreshed equipment list are standard driver and front passenger heated seats, a CHAdeMO DC quick charge port, battery warning system, heated mirrors, rear door speakers, a leather-covered wheel and shift knob, new daytime running lights, front fog lamps and various trim upgrades.
Mitsubishi also offers a 8A/12A switchable Level 1 charging cable, and charging at night has been made a little easier by the inclusion of a charging port lamp–the little details make the difference.
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