2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it’s about time: An electric-car maker is using straight-out sex appeal to market a new electric car.
Even if it is, errrmmmm, rodent sex appeal.
A new video posted last Wednesday uses Kia’s now-familiar supersized hamsters to market the new 2015 Kia Soul EV.
DON’T MISS: 2015 Kia Soul EV Electric Car Unveiled At Chicago Auto Show
The Korean brand’s first-ever battery-electric car for the U.S. entered production in June and will reach selected dealers within a month or two.
2015 Kia Soul EV enters production
“Suspenders? Check. Hi-tech lasers? Check. Holograms and dancing Hamsters? Double check,” says the ad copy.
“Get ready to geek out with the Hamsters as they create Kia’s first electric car: the all-new Soul EV.”
The song backing the ad–the hamsters don’t speak–is “Animals,” a new and predictably catchy track by the globally popular pop group Maroon 5.
ALSO SEE: 2013 Nissan Leaf TV Ad: Selling Electric-Car Fun, Finally!
Marketing electric cars has proven to be a great challenge for automakers, as many advocates and owners have long complained.
Ad campaigns have adopted varying themes and inconsistent messaging that spans the gamut from the Nissan Leaf’s grateful polar bears to the brash, arrogant Cadillac ELR driver who sneers at Europeans for taking vacations that are too long.
2015 Kia Soul EV enters production
(We’ll pass mercifully over the Volt Dance.)
But Kia, whose whimsical and musical hamsters struck a chord several years ago, has returned to the one of the oldest tropes in the book: Show your new car with pretty girls.
Or, in this case, pretty hamster humanoids.
MORE: 2015 Kia Soul EV: Details From Execs Who Brought It To The U.S.
Whether the teen boys of all ages that such an ad appears to target will be a target market for battery-electric vehicles in California remains to be seen.
As Hollywood producer Dean Devlin famously noted a couple of years ago, selling electric cars like medicine is an approach that’s doomed to fail. 
Love it or hate it, at least the new Kia Soul EV ad dispenses with any trace of earnestness.
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