The right car can inspire people.
Whether it’s the poetic beauty of an Italian sports car or the noise of the race track, that inspiration takes many forms.
For some, the all-electric Tesla Model S is their inspiration. The sleek electric sedan has certainly attracted attention far beyond that of most electric vehicles, but it’s the die-hard fans who are most inspired–and this fan-made commercial is proof.
Every second of footage looks professionally produced, as if Tesla Motors [NSDQ:TSLA] itself is promoting the car.
Filmed on January 3rd, the one-minute commercial follows the Knapp family, whose road trip using solar-powered Tesla Supercharger stations–hence “Gallons of light”–highlights how such a trip doesn’t need a drop of fossil fuels, in the right kind of car.
Created by Jordan Bloch, who Autoblog Green says has also made videos for Nike, British Airways and Nissan, the ad is perhaps a little saccharine for some.
That shouldn’t detract from what has been achieved on a tight budget though–nor that only 61 seconds of footage is enough to effectively highlight the joys of driving electric–something the carmakers themselves have occasionally struggled to do.
In fact, it leaves us wondering why some adverts have done so little to convey the real benefits of driving an electric car–the silence, the ease of use, and the spirit of the community of like-minded owners.
It’ll make you want to drive the car too–which is what a good advert should do.
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