As with any auto manufacturer, the vehicle production rate at Tesla Motors is intensely scrutinized by shareholders, fans, financial analysts, and competitors.
Almost two years ago, CEO Elon Musk had said that the electric-car maker expected to be operating at a “run rate” of 100,000 cars a year by the end of 2015.
Due to the challenges of launching its Model X electric luxury SUV, that didn’t happen.
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Now Tesla says it has reached a steady production rate of 2,000 cars per week.
According to an article yesterday in Electrek, a Tesla product specialist mentioned the number to owners at a “Tesla Weekend Social” event.
In addition, Electrek cites “a reliable source with knowledge of the matter” who told it that the company “actually surpassed the 2,000 vehicles mark a few weeks ago.”
Tesla Motors – electric motor assembly area
That source suggested the company was producing notably more than 2,000 cars during “regular production weeks.”
That rate is split between the Model S five-door sedan, launched in mid-2012 and regularly updated since then, and the new Model X crossover utility vehicle.
The Weekend Social events, promoted only to current Tesla owners, are essentially marketing events at which product specialists offer details on new features over a light breakfast.
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The company said in its last quarterly letter to shareholders, covering its first-quarter 2016 results:
Importantly, now that supply chain constraints have been resolved, we plan to exit Q2 at a steady production rate of 2,000 vehicles per week, thus laying the foundation for a strong Q3 delivery number.
It appears that Tesla has achieved that goal with at least three weeks to spare before the end of this year’s second quarter.
Tesla Model 3 teaser image with Model S and Model X, March 2016
The Model S is sold in many regions throughout the world, including North America, China, various European countries, and others as well.
The newer Model X is still rolling out, region by region.
Tesla has said it expects to deliver 80,000 to 90,000 cars during 2016, up from just over 50,000 last year.
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