BMW i3 Electric Car Buyers: Mostly New To BMW (But Not i8 Owners)BMW i3 Electric Car Buyers: Mostly New To BMW (But Not i8 Owners)
The 2014 BMW i3 is proving to be very effective at luring new buyers to BMW–buyers who haven’t before owned one of its cars. Such buyers, known as conquests, are highly valued by carmakers, who have...